CLIENT
AMAZON AIR
TIMELINE
2 WEEKS
ROLE
DIGITAL DESIGNER
TEAM
SOLO DESIGNER
w/ guidance from Senior Product Manager & Creative Director
Create a digital style guide for the Amazon Air team to introduce the new uniform collection to pilots, offering clear guidelines on proper wear and styling.
Amazon Air is a virtual cargo airline dedicated to transporting Amazon packages. As part of the launch of this new air logistics division, a fresh collection of uniforms was required to serve the teams joining Amazon Air. Our task was to design a uniform collection specifically for the pilots operating the aircraft.
After the successful delivery of the uniform designs, Amazon Air requested the creation of an accompanying style guide. This guide was developed to ensure proper wear and styling, promoting consistency and uniformity among the team members wearing the uniforms.
Link to Pilot Uniform Style Guide
PROBLEM STATEMENT
How do we optimize this style guide to serve the two potential users?
The Amazon Air team asked us to create a style guide for the pilot team, providing guidance on the proper fit, wear, and styling of the new uniform collection. This style guide also serves as the pilot team's first look at the collection.
We wanted to take this opportunity to introduce the collection not only to the pilots but also to the broader Amazon Air team, who will also have access to the guide.
Our goals for the Amazon Air Pilots:
Introduce the uniform collection.
Highlight design choices tailored to their specific needs, both on and off the job.
Get them excited about the uniform’s functionality and appearance.
Provide clear guidance on proper fit and styling.
Our goals for the Amazon Air Team:
Present the uniform collection.
Showcase our design capabilities for the Air team.
Ensure the team feels the collection reflects and upholds the Amazon Air brand.
PROCESS
Layout
For the layout, I chose a digital booklet format with a presentation style that highlights the photos from our photoshoot.
The goal was to create a guide that is both informative and a visual showcase of the collection, almost as if presenting it in person.
Staying true to the Amazon brand, the layout is professional and streamlined, with a touch of editorial fashion magazine flair.
Sitemap &
Product Categorizing
The style guide is designed primarily for Amazon Air pilots to learn about the uniform collection and serve as a reference when placing their uniform orders.
To make sizing easier, the fit guide is placed at the beginning, as pilots will need it first to determine their correct size.
The uniform collection is then organized by layers, starting with the base layer, followed by the mid-layer, and concluding with the outermost layer and accessories.
Content
Content was written:
In clear, straightforward language to ensure clarity and understanding.
For easy reading, scanning, and comprehension.
To minimize any potential confusion or need for clarification.
Visuals
Images were selected to highlight:
The proper fit and styling of the uniform.
The functionality of the uniform pieces and their intended use.
Various styling and layering options.
Thoughtful brand details incorporated into the design.